About us
The home of Branded Makeup
Bringing you the future of multi-brand beauty retail, today
Introducing BrandedMakeup.com, the UK’s tech-first multi-brand makeup retailer. Housed within a groundbreaking makeup discovery platform, we’re here to disrupt the archaic beauty retail sector and redefine what a beauty retailer can be. Combining content and commerce with cutting-edge technology, including AI, predictive voice search, and scan-to-buy, our mission is to transform the way you learn, discover, browse, and buy beauty products online, making it easier, more personalised, and more enjoyable than ever before.
Preference-led product search and discovery, like never before
Featuring the most comprehensive search and discovery functionality in beauty retail, we make it easier than ever for you to discover, browse, and buy beauty products that align with your personal preferences. Whether you're looking for cruelty-free, vegan, hypoallergenic, or Halal certified beauty products, our voice and text-based search tools utalise over 100 unique, preference-led data points to instantly present you with suitable options.
All brands, All Preferences, All Budgets
Having launched with a carefully curated selection of brands and products, we’re now on a mission to expand our offering with the goal of providing all brands, all products, and all preferences—on one platform. Our fast-growing list already includes a diverse selection of brands that cater to different demographics, budgets, and preferences, from pharmacy favourites like W7 Cosmetics to viral, influencer-led brands like Made By Mitchell, hypoallergenic options from Sigma Beauty and Physicians Formula, and luxurious all-organic brands like INIKA.
