L.A. Girl

Introducing the UK’s largest selection of official L.A. Girl cosmetics at BrandedMakeup.com. Read more

Founded by Beauty 21 Cosmetics LLC in Southern California in 1985, L.A. Girl is a dynamic, trend-setting colour cosmetics brand that prides itself on making premium-quality, vegan, and cruelty-free beauty accessible to all. Best known for its bold, vibrant colours, inclusive shades, and multi-award-winning, professional-grade formulations, the L.A. Girl range includes makeup, skincare, and nail products. Featured in prestigious publications like Allure, Harper’s Bazaar, and Forbes Vetted, the brand is home to globally viral must-haves such as the Pro Conceal HD Concealer and Matte Flat Velvet Lipstick, as well as new releases like the Sunset Daze Bronzing Drops and Melting Makeup Remover.
On Sale New Makeup Brushes
58 products

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L.A. Girl FAQs

Is L.A. Girl makeup popular?

Home to countless viral beauty products and recognised as one of the top 10 drugstore brands in the US, L.A. Girl makeup, skincare, and nail products are stocked in over 45,000 retail outlets across more than 30 countries. Popular among beauty enthusiasts and professional makeup artists (MUAs), the brand has also amassed a celebrity following, including Cardi B’s personal makeup artist, Erika La Pearl, and American rapper Saweetie.

Where is L.A. Girl based?

Founded in Los Angeles, Southern California, USA, in 1985, the ancestral home of the American TV and film industry, L.A. Girl is one of two brands developed, owned, and distributed by Beauty 21 Cosmetics Inc., the other being L.A. Colors.