KimChi Chic

KimChi Chic Beauty is a bold, inclusive brand founded by Sang-Young Shin, better known as Korean-American drag queen, makeup artist, and television personality Kim Chi. Read more

Rising to fame on Season 8 of RuPaul's Drag Race and recognised for her unmistakable anime-like eyes, she launched the brand in 2019 to empower beauty lovers to create standout looks that celebrate individuality.

Known for its innovative, premium-quality formulas, shade diversity, and commitment to ethical beauty, the vegan and cruelty-free, LGBTQ-owned brand blends Kim Chi’s theatrical flair with her passion for self-expression. Offering everything from playful eyeshadow palettes—such as Teddy Kim Girlfriend, Send Me Nude’Les, and Sex Kitten—to the TikTok-viral Puff Puff Pass Setting Powder and The Most Concealer, KimChi Chic Beauty delivers fun, high-performance makeup for all. There’s even a series of KimChi Chic makeup collaborations with fellow drag queens Naomi Smalls and Trixie Mattel.
TikTok Eyeshadow On Sale Lip Gloss
48 products

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KimChi Chic FAQs

Who owns KimChi Chic Beauty and where is it based?

Launched under the umbrella of Bespoke Beauty Brands – a beauty incubator founded by former NYX Cosmetics founder Toni Ko – KimChi Chic is a US-based brand led by Sang-Young Shin, otherwise known as drag queen Kim Chi, runner-up on RuPaul's Drag Race season 8.